Selvyna AB • Gothenburg, Sweden
Wellbeing, designed for everyday life.
A Swedish design-led wellbeing company exploring how thoughtful design, science and technology can make everyday wellbeing easier to live with.
About Selvyna
We are developing a new generation of physical and digital experiences built around the rhythms, rituals and changing needs of daily life.
By uniting evidence-informed thinking with Scandinavian design principles, Selvyna focuses on reducing friction in daily routines—creating products and interfaces that feel calm, durable, and naturally integrated.
Founded by a multidisciplinary team spanning engineering, systems architecture, and product design.
What We Are Building
Physical and digital continuity.
Physical Platform
Physical Wellbeing
Thoughtfully designed physical objects that turn everyday wellbeing into intuitive daily rituals. Crafted with material longevity, tactile restraint, and quiet domestic presence.
Digital Ecosystem
Digital Wellbeing
A future digital experience designed to complement Selvyna products, supporting personalized routines, quiet guidance, and intentional continuity over time.
Our Principles
The foundation of our work.
01
Swedish Design
Functional clarity, calm aesthetics, and enduring tactile quality informed by Nordic craft traditions.
02
Evidence-Informed
Grounded in credible behavioural science and human physiology, intentionally avoiding short-lived wellness fads.
03
Everyday Usability
Designed to fit seamlessly into real daily routines, removing friction rather than demanding extra discipline.
04
Quality and Longevity
Creating durable physical objects and resilient software designed to endure daily use over many years.
05
Responsible Development
Conscious material choices, lifecycle responsibility, and complete respect for user attention and privacy.
We are currently building the first chapter of Selvyna.
Product & Software Support
For user assistance or technical inquiries regarding Selvyna software:
Contact Support →Data Privacy
Selvyna AB (Org.nr 559598-7925, Göteborg) acts as data controller under Regulation (EU) 2016/679 (GDPR). This website uses no tracking cookies, analytics pixels, or third-party web trackers. Communications sent to our contact addresses are retained solely to fulfill inquiries. Future digital experiences utilize an on-device architecture designed to prevent non-essential telemetry by default.